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Brand, UI & Product Designer
Designing products, brands and campaigns.
Sixteen years across branding, web and product, designing websites since 2011 and, for the last four, the brand and product of an e-learning platform. I like taking a brand from its first mark to the screens and systems where people use it.
38 projects16 years
What I do
Product
Interfaces and the flows under them — from a single screen to a full product surface. I start from the user’s task and build outward from there.
Design systems
The system under the product — tokens, components and patterns specified once and reused everywhere, so the product stays consistent as it grows.
Brand & campaigns
Twelve years of identity, campaign and film work — Samsung, IKEA, Nivea, Tetra Pak, Leroy Merlin, McDonald’s, Teka and Electrão.
Selected work
01·Product · Design System · Web Build · Identities
Learninghubz
A 10-person e-learning platform serving 30+ client organisations. Did the product UI and the design system, and ran the brand side too — social graphics, video editing, motion graphics, campaign direction and stand design.
- Year
- 2022 – 2026
- Type
- Product · Design System · Web Build · Identities
02·UI Design
Viúva Lamego
A tile house making tiles by hand in Lisbon since 1849. Catalogue and product pages. Designed the website UI.
- Year
- 2021
- Type
- UI Design
03·Print & Stationery
Getin
Relocation services, helping people from abroad feel at home in Portugal. Stationery, brochures and print built around their existing logo, plus the website and films.
- Type
- Print & Stationery
04·UI Design, Identities & eCommerce Development
ci4DJ & store4DJ
Power to the Roots. A DJ brand with two faces — identity creation, an editorial site and an online store — running on one component set. Designed both interfaces and developed the store on OpenCart.
- Year
- 2019
- Type
- UI Design, Identities & eCommerce Development
05·Brand Identity, 3D & Editorial
Ovo Solutions
We are a Community Life Improver. Brand identity, 3D design and editorial layout for Ovo Solutions.
- Year
- 2018
- Type
- Brand Identity, 3D Design & Editorial Layout
06·Advertising Campaign
Oceanário de Lisboa
Oceanu — an advertising campaign for Oceanário de Lisboa. Worked on the campaign, stand design and social media.
- Year
- 2018
- Type
- Advertising Campaign, Stand Design & Social Media